• Image of a Phone Displaying an Augmented Reality Demo

AUGMENTED
REALITY

Augmented Reality combines the real world with computer-generated input, including rich life-like sound, high-fidelity graphics, and full-motion video. This effectively merges the real world with interactive digital content in highly engaging, unique and creative ways.


One of the best-known uses of AR was Pokémon Go. However, Pokémon Go barely scratches the surface of what AR is capable of when it comes to showcasing product features or luxury hotel amenities, for that matter. To understand AR’s application more broadly, it is the perfect tool for major projects such as buildings, hotels, and resorts that can or will change over time. Imagine collaborating around the world with all your clients, but everyone looking at the same object in stunning 3D detail that sometimes even looks better than real life.

Just to give you another example, we can use AR to show how a space or structure might change over time, highlight features of an environment or let your imagination run wild and create games played in the real world. Just picture what this can do for your travel agency when you give people a glimpse of what to expect at their luxury resort in the Bahamas. Similar to Augmented Reality, Mixed Reality merges the real and virtual world, to produce a new environment through visualisation, where physical and digital objects harmoniously co-exist and interact in real time. For example, one could place a digital object onto a physical table. Perfect for highlighting benefits of booking the penthouse suite at your hotel, wouldn’t you say?

Fusing CGI/Virtual Interfaces with the real world offers another endless list of possibilities. For example, imagine navigating in a car with information and route overlaid into the user’s field of vision using special glasses – somewhat along the lines of a Heads-up Display (HUD) in an aircraft. Or how about demonstrating the abilities of a virtual product that isn’t even built or needed to carry in the room? Perhaps you are planning to take customers on a luxury ship cruise – you can use the power of AR to show them around the main deck or one of the first-class passenger cabins.

Augmented Reality Concept

AR CONTENT PLATFORM

CLIENT UNNAMED

For this project we are integrating 3D models in a number of ways for a client. First the client will be able to showcase a resort in a holographic form using a Microsoft HoloLens. The platform will then allow the user to progress to see an area of the resort close-up before presenting the user with a “virtual door”. The user can then physically walk into the holographic environment to get an idea of the room or choose a 360 view of the real world location.

As part of our Omni channel approach, the same system is being adapted onto mobile devices such as Android and Apple Phones and Tablets, to allow the client to send to potential customers as required or use with the HoloLens onsite and maximise the reach. Check back soon for images and video when approved!

 

 “The team are an absolute pleasure to work with, they have a unique can do’ attitude, even when asked to turn things around at a moments notice, which is often the case . For me, the content they create make the difference between a good presentation and an amazing one and that it why I would highly recommend them.

Kieron Summerhayes – Divisional Director at Telegraph Media Group

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