With so much technology at our fingertips, it’s easy to question as to whether technology like virtual reality and 360 videos will replace real-life travel. While such technology can offer a truly immersive experience, nothing will ever beat the real thing when it comes to travel. However, this doesn’t mean that you should be overlooking technology like virtual reality when looking to promote travel and tourism.
While some of us are well-travelled, there will be others who are taking their first steps, and much be unsure of where to visit first. In the past, we’ve had to rely on reviews from others and guidebooks, but travelling abroad is a much easier endeavour, and we can experience what a certain company has to offer before the customer even makes a booking.
There are so many options available to us when adopting technology such as 360 Tours in the world of tourism, and allows for a larger conversion of customers because you can answer questions up front, and give them a taste of the experience from the comfort of their own home.
Cities such as London and New York have already made their mark in the world of tourism, and this can be attributed to the many marketing channels used. Of course, there are still room for more recognised marketing endeavours, but bringing in new technology into the mix can make for a truly unique marketing campaign.
Those looking to market a particular area can offer interactive tours of famous locations, or showcase some of the local sites and how to find them. Augmented reality can offer visitors an interactive map that allows them to find a landmark as easily as a coffee shop. Businesses that offer cruise can offer customers a guided tour of the cruise liner, along with some history via 360 videos. A map can then be created via augmented reality that allows for different activities to be highlighted depending on the location of the passenger.
The purpose of any business or brand is to spread awareness, and this can only be done by ensuring that the benefits of the product or service are highlighted and put in front of the right audience. Being able to offer potential customers a truly hands-on experience can make all the difference between a sale and the customer walking away.
Every business is different, and the technology used in your marketing campaign can differ depending on what message the business wants to deliver, and the target demographic of your audience. The travel industry is evolving and has realised the benefits of employing new technology. Think of it this way, what kind of business would you book a holiday with? One that is able to offer a sample of the country and its culture first-hand, or a company with the same old text and generic photos?
If you’re looking to take advantage of technology such as augmented reality or 360 video, then get in touch with OneDeadPixel today. As well as using the latest technology to make your business stand out from the crowd, it can also give you an example of the strategies uses.